For over a decade, I’ve built and led marketing programs inside fast-moving brands like YETI, Oak & Eden Whiskey, All Hands Cocktails, and Tupelo Goods — spanning outdoor lifestyle, spirits, CPG, and premium home.

In many of those roles, the title said “Head of Marketing.” The reality? I was the marketing department.

I’ve helped launch brands from scratch, stretched lean budgets, written the copy, built the decks, analyzed the numbers, managed retail partners, overseen creative, and figured it out when there wasn’t extra headcount [or budget] to lean on.

Working across these industries taught me how to make brands look bigger than they are — without pretending to be something they’re not.

I became a jack-of-all-trades by necessity.
And over time, that became my advantage.

What my experience has taught me is that most small businesses don’t need more noise. They need someone who understands the full picture—and knows how to prioritize.

My years of doing more with less make me a practical, strategic partner for leaders who want real momentum, not marketing fluff.